James Cameron Reflects on ‘Avatar’s’ Success in Light of Its Rerelease and Sequel

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James Cameron

James Cameron, the film’s director, has spent the better part of the last decade (and counting) preparing for the release of the sequel to Avatar.

With over $2.8 billion in worldwide ticket sales, James Cameron’s 2009 blockbuster Avatar is the highest-grossing picture of all time, and the director faced enormous pressure to deliver a sequel worthy of the franchise’s storied name.

Premier Cameron told the UK’s The Times, “When I got down with my writers to discuss making Avatar 2, I insisted that we not move forward until we figured out what made the original film so successful. Find out what the heck happened, please.”

James Cameron Discusses The Success Of “Avatar”

James Cameron Discusses the Success of Avatar

He went on to say that Avatar achieved a sort of holy grail of success by nailing all three of the following: “The fact is, however, that every film has several layers of meaning. Character, conflict, and resolution all make up the first level, “surface.” In the second place, we have a thematic consideration. So, what exactly is the movie about? In addition to the conscious and unconscious mind, Avatar also operates on a third level.”

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James Cameron claims that the film’s popularity may be attributed to its ability to tap into the subconscious of audiences everywhere.

In addition to the film’s enduring success. On September 23, the film was re-released in cinemas after undergoing a 4K remastering in high dynamic range, offering fans the opportunity to see the film in either 2-D or 3-D for the first time.

Even after the rerelease, on December 16, 2022, audiences will be able to see Avatar: The Way of Water in cinemas; the director of Titanic has indicated that the sequel was a long time in the making.

James Cameron believes that a sequel done two years later would have been a financial and critical failure because audiences would not have identified with the protagonist and antagonist. “Speaking from experience, I followed up the first “Alien” film with a sequel seven years later. The audience responded positively. Exactly seven years after the release of the first Terminator film, I directed a sequel titled Terminator 2. The revenue was far more than the original picture by an order of magnitude.”

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James Cameron continued by saying he had written a whole screenplay for the Avatar sequel before deciding to scrap it and start over.

The release of Avatar 2 12 years later caused Cameron “a little fear that I had stretched the rope too far,” he added. “That is until we released the teaser trailer, which quickly racked up 148 million views in only 24 hours. We haven’t seen that in a long time, but man, I remember how awesome it was when it first came out. This is the “rare seen but wondered at principle.” Would that work in our favor? Really, I have no idea. Okay, I suppose we’re going to find out.”

James Cameron Avatar

With a budget of $250 million and innovative visual effects and underwater shooting techniques, Avatar: The Way of Water is set to be one of the year’s most anticipated movies. Not only does Zoe Saldana reprise her role as Neytiri, but so do Sam Worthington as Jake Sully and Stephen Lang as Colonel Miles Quaritch.

Aside from Giovanni Ribisi and Joel David Moore, the film also features CCH Pounder, Sigourney Weaver, Kate Winslet, and Dileep Rao.