Launching its Fall 2022 advertising campaign with much fanfare, Neiman Marcus is clearly delighted. Press Release (PRNewswire) issued in Dallas on August 29, 2022. This new company-wide initiative is called Live Your Luxury, and it encapsulates the essence of self-respect as it exists in the here and now. It was motivated by the fact that people who shop at Neiman Marcus value self-expression and want to show that luxury can be enjoyed in the midst of the mundane.