The NFL’s halftime show, which routinely attracts one of the largest single TV audiences of the year, will now be sponsored by Apple Music instead of Pepsi.
Apple’s vice president of Apple Music and Beats, Oliver Schusser, said in a prepared statement, “Music and sports share a particular place in our hearts, so we’re incredibly happy Apple Music will be part of music and football’s grandest platform.” We expect the Apple Music Super Bowl Halftime Show to include even more groundbreaking acts in the years to come.